Tom.Com

TOM.COM Agenda ? ? ? ? ? ? ? ? digest of Environment Business mystify rig out epitome Valuation Challenges Cost of Capital Valuation ? Implied bonny yearly taxation Growth Rate ? Discounted Cash point depth psychology ? Relative Valuation Qualitative Factors Recommendation depth psychology of the Environment POLITICAL governing regulation - Censorship - china ECONOMIC Economic growth - High raise dumbfound out in China TECHNOLOGY - Lack of telecommunication infrastructure in chinaware - Rapid SOCIAL - massive growth rate of PC users and Internet users Business Model Oversea Chinese auditory modality interested in both Non-Chinese interested in China fancy chinaware audience interested in Lifestyle for Chinese  revenue Model Advertising Commission Major income streams E-Commerce Syndicated Contents cut-rate sale SWOT Analysis - Strengths ? Acquired Metro ? formal content planning business ? Stable customer c ornerstone Connection with Cheung Kong stem and Schumann & Handel ? Good relationship with PRC ? expertise in securing distinct agreements & content provisions Current Businesses ? telecommunication infrastructure real and maintained by Super avenue ? Software festering and support by ECLink Shenzhen ? Alliance with CITSHO, the largest PRC state-run travel execution ? OneAsias content provisions and license contracts ? ? SWOT Analysis - Weaknesses ? ? ? Lack of focus on particular target food market Tomcast a potential barrier for lucre users to access cultivation Metro low number of paginate views compared to other PRC web portals SWOT Analysis - Opportunities ? ? ? ? In China, only $12 cardinal of online advertising revenue was generated in 1999 versus $4.1 billion of disbursement in traditional advertising general e-commerce revenue anticipate to increase by 93.3% PC sharpness rate in Asia expected to reach 5.3% in 2003 fall of Internet users cosmopolitan expected to ! triple from 155 million to 526 million by the end of 2003 SWOT Analysis -...If you requisite to get a full essay, order it on our website: OrderEssay.net

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