Kodak Case Study

Kodak Appeals to Court to Terminate 1921 and 1954 Decrees that Restrict Pricing Policies Eastman Kodak Co. is one(a) of the ascendent trade sh ar holders within the camera and other picture taking-related industries. Kodak pioneered connoisseur photography and is often credited for the invention of roll admit, and the depression camera. The securities industrys for likeness film and color photofinishing in 1954 were controlled by Kodak. It had oer 90% of the amateur color negative film merchandise. 1)What be the finds change Kodaks actions? Why were they prepare into place? thither were 2 codes affecting Kodaks action: the first one was put into place in 1921, according to which Kodak had to stop dreadful assorted forms of dealing contracts on retailers, impoverish all of the acquired firms, freedom its photofinishing processes and technically assist allbody willing to start a photofinishing business. The decrees main purpose was to provide better conditions for lusty contention in the photo industry. With the development of the color film market, Kodak became its resole leader. The company sold its color film wholly as a package together with processing. By pack the represent of film and processing, Kodak effectively monopolized the photofinishing industry. This resulted in the new decree beingness issued in 1954.

The decree was awarded and placed a invariable childbed on Kodak from bundling or otherwise connecting in any manner, the sales event of its color films to the photofinishing process. It also required Kodak to divest itself of close to of its photo labs. Thus, the decrees of 1921 and 1954 had promoted the development of a competitive market for the sale of films ! as well as processing. The decrees against Kodak intended to bounds its market power and prevent monopolization of the photographic industry. 2)Who are the competitors for Kodak? What market share does Kodak have compared to its rivals? What competitive advantages does Kodak have? in that maintain are five firms that manufacture and sell...If you want to get a full essay, order it on our website: OrderEssay.net

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