Kodak

2. How would you evaluate Kodaks attempts to enter the digital business to go tabu? I would non applaud for more or less dodge Kodak had do for entering the digital business to date. Firstly, when Kodak dominated the transport intentness, its superbia and arrogance blind their sight; they chose to ignore the fleet trim that the industry was switching from fritter to digital. In addition, collectible to its atrocious investment in shoot making plant, Kodak avoided anything big or innovative, it genuine procedures and policies to maintain the status quo (Kodak case,2) Kodak once had a venture to introduce its let digital camera to elaboration the world-class mover advantages; however, they did not take the chance since they feared that it would position break a picgraphy is dead signal fantasy out the company. Meanwhile, the competitor furiously seized the market: Fuji photo film co. is a lacquerese comprehensive maker of photographic materials. It had been developed in all kinds of substitutions: a 400-speed color film greet 20% less(prenominal) then Kodak, disposcapable camera which spread the reduce from Japan to U.S.

Due to the threat of imitation Kodaks film was not the unique product anymore, many competitors was be able to wee a similar or upgraded product with less cost, without and patents protect and technologies innovation, Kodaks dominating position in films industry collapsed. In aim to fight back, Kodak started to seek the cutting technologies. However, Kodaks stubborn strategy of only does it in their own way made them far behind his competitors. In 1991, Kodak introduced its kickoff digital camera which was behin d Sony for 10 years. erstwhile Fisher, a Mo! torolas former CEO took over Kodak, he divested some segments which unrelated to the core: imaging business .However, his inclination of energy Kodak to be a high tech-company was not congruous with all the employees vision. Kodaks employees were still immersed in film industry which was a past already. Fisher made Kodak to be a level company:...If you want to get a entire essay, order it on our website: OrderEssay.net

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